A good rule of thumb is that if you can read a page on your own website without any problems at all, then you are doing pretty well. On the other hand, if you have to scroll horizontally several times to read the text on your page or if you have to click on several links to read your content, then you can be sure that your site is poorly optimized.
It’s easy to get caught up in the idea that you need to have a fancy backend programming team to make a great website. But, the truth is you can have a great site and have it run on the same technology that powers the WordPress site that’s been running WordPress for years.
5 warning signs of a poorly optimized website (and what you can do about it!)
Internet marketing experts agree that an optimized website can improve performance.
Since 93% of all online purchases start with a search engine, website optimization is an important part of the marketing mix. SEO services help improve technical issues, both on and off site, to increase the ranking of your pages.
But how do you know if your site is poorly optimized?
In this article, you will find 5 warning signs that your website is not optimized for Google searches and what you can do about it.
Find out how to measure your download speed and what time to aim for. Find out why responsive pages rank higher. Understand that by hiring the right team of SEO experts, you can get the best results.
Read on to find out if your website is performing as it should and how you can improve its performance.
- Pages load slowly
How long do your landing pages take to load? If the reaction takes longer than 2.5 seconds, caution is advised.
In May 2021, Google’s Core Web Vitals went into effect, which require an optimized page to load quickly. Anyone who does not allow the user to interact or display consistent content during this period will be penalized.
Enter a search engine to measure your site’s key metrics, and use free online tools to determine your site’s status.
- Zoom in and out required on your mobile device
If your mobile device displays the same layout as your desktop computer, your website is not optimized.
Pulling up the screen and magnifying it to read the content is not ideal. Users want to read and interact with content immediately. Google agrees and now ranks responsive websites better than outdated layouts.
Make sure your website template has a responsive design to meet the needs of all your visitors.
- Poor ranking in Google searches
A simple test to see if your website is optimized is to search for your business on Google. If you’re not on the front page with your business name, you need to reach out.
Many successful websites use SEO services to manage the optimization of their site.
These teams are fully versed in website techniques such as content creation and image tagging. They also create off-site links and can ensure that the technical aspects of your site are tiptop.
- Lack of useful content
If your analytics show a drop in new visitors, it could be due to a lack of useful content.
According to Google’s guidelines, users want to read interesting and unique content related to their searches. If your website does not offer quality copy, you will not be able to rank well.
Take the time to create SEO optimized articles and publish them regularly to get better results.
- Reduction of the number of sales and phone calls
Finally, if you see a drop in sales or contacts, there is clearly a problem.
Check the trajectory of your customers. Find out where the problems are. Can they easily see how to buy your products or find your contact form? Or do they stumble at the first hurdle on your homepage?
Make sure all your pages are working as they should and see where the obstacles are to remove them.
More tips for website optimization
An optimized website attracts more visitors because search engines reward a good user experience with a higher ranking.
Website optimization techniques aim to improve the UX by making the website more user-friendly. SEO optimized pages also offer unique and interesting content. To be number one, you need both and fast-loading pages.
For more information on the importance of optimization, see our related articles. Don’t forget to share this article on social media and let us know if they improved your situation.