How to Use Wolfram Alpha for Marketing Research

The objective of this post is to take you through the process of using the software and the tactics that will provide you with the best results for your chosen goals.

With Wolfram Alpha, you can use the world’s most advanced computational engine to run the best marketing research in the world. Wolfram Alpha is a “computational engine”, a large set of programs that can be used together to solve specific types of problems. A problem could be “what is the total amount of interest in the Apple iPhone 6”, or “what is the closest Indian restaurant to me”.

There are an infinite number of marketing research tools out there. However, none of them are as good as Wolfram Alpha. One of the main reasons for this is the lack of good tutorials for it.

word-image-5769 Are you looking for new ways to make sense of the marketing data you collect? With the continued growth of artificial intelligence (AI) and ever-expanding data warehouses, there’s a better way to explore and leverage existing marketing data. While many online tools promise features that allow users to view data in a whole new way, Wolfram Alpha’s search engine really delivers. Through a combination of artificial intelligence, algorithms and a huge knowledge base, this unique engine can provide marketers with valuable data and answers to complex computer questions. Interested? That’s how it should be. In this article, we look at Wolfram Alpha’s offerings and highlight five ways the search engine can help data-driven marketers.

What is Wolfram Alpha?

Wolfram Alpha identifies itself as a reaction machine. Although the term engine conjures up images of Google’s search results, Wolfram Alpha is not made to compete with Google – in fact, its functionality differs greatly from that of the search giant. The system, introduced in 2009, provides lists and tables that give users concrete answers to their questions based on figures. Given the emphasis on numbers and data, this mechanism is not necessarily for those looking to make a purchase; rather, it is a data-driven mechanism that can provide in-depth information. Wolfram Alpha works by using huge repositories of collected data and expert algorithms to answer questions, perform analysis, and generate reports. This versatile search engine can be used by students to solve equations, as well as to find information about the nutritional value of M&Ms. You may not care about the calorie content of M&Ms, but you should care about how these incredible data sets can benefit marketers. While the free version of this engine is full of useful activities, Wolfram Alpha Pro users can also download data, get custom visualizations for presentations, and access unique web applications. Below are five ways marketers can benefit from Wolfram Alpha’s unique tool.

5 ways to use Wolfram Alpha for market research

While some marketers love deep data insights, others may hate it. Whatever side you’re on, Wolfram Alpha can make data analysis less random. In addition, the system eliminates approximations to data points and provides more reliable figures than other sources. Here are the top five ways Wolfram Alpha can help you optimize your marketing campaigns.

1. Downloading files for automatic analysis and calculation

Whether you want to track the success of your content, the effectiveness of your social channels, or break-even analysis, it can be challenging to pull all your marketing data together. The Wolfram Alpha Engine does all the work for you, so you can focus on other aspects of your marketing plan. Try this simple tool to calculate the cost per thousand impressions (CPM): word-image-2089 Piece of cake, huh? In addition to the standard engine calculators, you can choose from hundreds of existing widgets in the widget gallery, which you can easily copy and paste. These widgets work as shortcuts to the most commonly used formulas or can be integrated into your website. word-image-2090 Whatever calculations you need, Wolfram Alpha can perform simple or complex equations, making your job much easier.

2. Search terms

As you probably know, keyword research is the process of finding and analyzing the terms that people type into search engines. This process allows marketers to determine which terms to focus on to reach their ideal audience. Once you’ve identified the topics that are most important to your target audience and determined the corresponding keywords, it’s time to move on. Of course, you can check out the list of Google searches for….. that appears at the bottom of the search page, but you can also turn to Wolfram Alpha to get creative and find related terms that your target audience might be looking for. Wolfram Alpha provides information on words that may be of particular interest to marketers. The first two on our list are word frequency and thesaurus function:

  • Word frequency: This tool allows researchers to examine the historical use of a word and track fluctuations in its popularity over time. This can be useful for your keyword research, as it tells you the popularity (or lack thereof) of the word and can be a strong indicator of search volume.
  • Thesaurus: This feature allows users not only to search for synonyms of terms, but also to refine or broaden the search using hypernyms or hyponyms. Wolfram Alpha is useful for marketers because it can be expanded and reduced, and helps you discover related terms you may have been avoiding.

3. Data visualisation

Data for its own sake is one thing, but when you use it to make something useful for your business or customer, the usefulness of data goes to another level. Wolfram Alpha not only calculates metrics, but also creates graphs. Do you have marketing results you’d like to see in the form of a time chart that shows the ebb and flow of success in an easily accessible format? Graphing functions with Wolfram Alpha is easy: Just enter the specific function you want to display in a graph and let the system do the rest for you. The number and types of images Wolfram Alpha can create seem endless. If you find yourself in a dilemma, here are three standard types of images that Wolfram Alpha can help you create that are incredibly effective for digital marketers:

  • Stacked Graphs : For example, they can help demonstrate the overall composition over a period of time. B. Leads from marketing channels.
  • Pie charts : They are incredibly versatile and can help demonstrate everything from budget allocation to the percentage of users using relevant social media channels.
  • Distribution Schemes : They allow marketers to represent a variable with multiple distribution points.

4. Location

Perhaps you are interested in outdoor advertising for your latest campaign. You need to ensure that the population of the area you have identified as a potential site is suitable for your target audience. You can turn to Google, but it’s better to turn to Wolfram Alpha. While Google may provide different results for searches based on where you are physically located, it cannot guarantee that every site it collects data from will do the same. However, Wolfram Alpha does not rely on other sites for its rich data, making the engine’s location analysis more accurate for your search. Let’s go back to the example of outdoor advertising: Suppose you want to know the per capita income in a particular region to determine if your product is appropriate for the budget of the population. While Google gives you fairly accurate results, Wolfram Alpha gives you more accurate results with additional information (like currency) that reflects your current location. word-image-2091

5. Compare data

Wolfram Alpha’s Advertising Revenue feature allows you to determine the expected results of your advertising campaigns and all the associated parameters. Okay, maybe not that impressive. But they can also compare campaigns to identify opportunities for improvement and relative and collective successes and failures. This is not the end of the comparison function of search engines. While traditional search engines like Google and Bing can make it difficult for you to find sales tax comparisons for three U.S. cities, Wolfram Alpha provides this data quickly and easily. In addition, if you need to compare two records, Google must index the corresponding page to provide this information, or you must compare the records manually. Wolfram Alpha allows you to compare multiple data sets to get results. The system also generates graphs, comparisons of historical data, key figures and tables. Building on our example of outdoor advertising, we can compare regional information on population age, income, and other useful demographic characteristics that help inform decisions about locations for potential advertising.

How to use Wolfram Alpha for market research

No matter what kind of data you are looking for, the Wolfram Alpha response system has an algorithm for you. Additionally, experienced marketers can leverage unparalleled data warehouses to dig deeper into metrics and conduct better research for better results. The areas that marketers can take advantage of are:

  1. Loading files for automatic analysis and calculations :

With Wolfram Alpha’s incredible computing power, you can enter almost any equation and get results instantly.

  1. Search by Keyword :

Tired of the usual keyword research tools? This mechanism will help you better understand which words resonate with your audience.

  1. Data visualization :

A pie chart? A scatter diagram? Wolfram Alpha helps you view and present your marketing data in a new and simple way.

  1. Location of use :

Get more accurate data about your customers with Wolfram Alpha’s deep data warehouses. More than that? The system automatically converts this information into the most relevant representation of your location.

  1. Comparison of data :

With Wolfram Alpha, you can compare almost anything using the system’s deep data storage. Compare locations, audiences and results to increase the marketing success of all your campaigns.

Wolfram Alpha for market research Conclusion

While Wolfram Alpha is not a traditional search engine that makes marketers jump through hoops on their sites, it can still provide marketers and individuals with a wealth of knowledge that can help you with your next digital campaign. As you explore the inner workings and features of Wolfram Alpha, take note of how this engine can help you dive deeper into data to better understand your audience, create effective presentations, or just do better research. The platform is constantly evolving, so keep an eye on the blog for new developments and platform offerings that can help you harness the power of data to improve your next campaign. What is the most effective way you have used Wolfram Alpha for market research? word-image-2092

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Get a head start on the newest trends in marketing research and use the power of Wolfram|Alpha to get your questions answered. A tool like Wolfram|Alpha can be a fantastic way to get answers and solve marketing problems. What’s more, it’s now easier than ever to use this powerful tool to answer marketing questions. That’s because Wolfram|Alpha is now available on mobile devices, just like the web version. You can use it anywhere, anytime, and even on your mobile phone. You can use it to answer business questions, like “What is the sales performance of this product line?” or “How many people are on this mailing list?” or “What is the relationship between these two factors?”. Read more about startpage and let us know what you think.

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