Twitter is reportedly adding a “Subscribe” button to profiles to make it easier for users to sign up for the company’s newsletter and receive news updates. The new feature will enable Twitter users to create an account that allows them to receive message updates from other Twitter users. Twitter and other social media platforms like Facebook and Instagram have been trying to evolve their offerings to better compete with the likes of Google, which has a similar feature in Gmail.
One of the most popular websites is Twitter to the users and other party. Recently, Twitter is considering adding a “Subscribe” button to the profiles for newsletter signups. If you are a user of Twitter, you’d be surprised that you can’t subscribe to the messages from the accounts that you follow. Twitter is thinking about adding a Subscribe button to the profiles to enable the users to subscribe to the accounts on the Internet.
Twitter is adding a Subscribe button to users’ profiles so they can quickly sign up for the newsletter. The subscription and distribution process is handled by Revue, which acquired Twitter in January. Revue made the announcement in a series of tweets, which read: We’re currently developing new ways to increase your newsletter audience, and we’d like to introduce you to one that’s right in your Twitter profile. We want to give authors the tools to convert their growing and engaged Twitter audience into newsletter subscribers. It will soon be available for the Journal newsletter, so stay tuned. Now, back to work to continue building. Once subscribed, newsletters are sent to the email address associated with the user’s Twitter account. Revue showed an example of how this process works. The Subscribe button appears in the user’s profile under the Mutual Subscribers section. View More information below Twitter shows the name of the newsletter, a brief description of the content and the number of subscribers. After clicking on Subscribe, a notification will appear that the user’s email address is being sent to the newsletter creator. This screen allows users to preview a release before formally submitting their data. Finally, users are asked to confirm their registration by clicking on the link in the email. View More information below This seems to be a good design decision because it prevents unintended registrations. This feature will be introduced in the coming weeks and will be available to anyone with a Revue account. View More information below
Publishers with Revue newsletters can activate this feature directly in Revue. Since publishers can offer paid newsletter subscriptions through Revue, this may be the first time users can monetize their Twitter profiles. Revue allows publishers to create free or paid newsletters, with Twitter receiving 5% of subscription revenue. Creating and distributing newsletters with Revue is also free and opens up new opportunities for marketers to build Twitter mailing lists.
The exact launch date of the subscription button has not yet been announced. It would be available for Android and desktops first, before launching on iOS. View More information below Since paid newsletters are an option, it may make sense to add this feature to Twitter Blue as an added benefit. Twitter Blue is a premium offering that gives users access to exclusive features for a monthly subscription fee. The service was launched in a limited number of countries this month for testing purposes. This is just an idea, but if you add a newsletter subscription to the offer, the deal could get more interesting. YouTube Premium is a good example. One of the advantages is the possibility of becoming a member of one chain at no extra cost. Amazon Prime is another example. Prime members can subscribe to one Twitch channel per month at no extra cost. View More information below In each of these cases, content creators receive the same compensation they would receive from any other paying subscriber. Twitter could potentially do the same by merging Blue and Revue. This provides added value to premium members while helping to increase revenue for creators. However, it is probably too early for Twitter to consider such a move. We’ll know more when the subscription button goes live in a few weeks. Sources: @Review, Mashable See also: Twitter acquires Revue, a startup specializing in newsletters